MPE™ (Mobile Print Engagement) from Latcham Direct links direct mail and door drops to personalised, digital content and enables brands and consumers to interact and build relationships on mobile devices.
This breakthrough technology makes direct mail work harder and smarter. By scanning a piece of interactive print, the user will then be taken to the relevant URL as assigned to that image by its creator.
Brands can now create an interactive and long-term relationship with customers through their mobile phone (or tablet), an absolute priority for all marketers.